Welcome
A
sizable
percentage of businesses fail within the first two years, and many of
the rest don't last much longer.
There are good reasons for this, including inexperienced management,
lack of sufficient capital, failure of proper marketing, missing
financial competency, and a fatal inability to communicate well across
cultures in a global marketplace.
New
technologies and empowered consumers have flipped the old business model
upside down, and the most successful managers will somersault with the
times. Even the smallest business can now stake a global
presence with some modern marketing tools and tactics.
Therefore,
these course materials are designed to help students learn how to properly structure,
systematize, manage, market and communicate in a culturally diverse
international marketplace. In addition to covering business concepts
and fundamentals, the course materials stress application to real-world situations
and problems.
Research
& Teaching Interests
Steven
Van Hook is experienced in international adult education,
transcultural learning, world economic development, news media, and
business communications. He has taught for universities in the
United States and Eastern Europe, including
courses in international business
and management, transcultural communications, global issues,
cross-cultural marketing, and public relations. He publishes
webzines including
AboutPublicRelations and
HowToMarketing, teaches
sailing and
officiates weddings
on the sea and shore.
Selected
Publications & Presentations
Van Hook, S.R. (2023, January 25). Presenter. A tour of the
virtual world: First-time introduction for educators to an
actual VW campus.
Innovative Educators.
PDF
Slides.
Van Hook, S.R. (2022, September 17 & 24).
Virtual-world presenter. Transcultural beats: Resonant
rhythms from around the world.
The Science Circle.
PDF
Slides.
Van Hook, S.R. (2022, April 2).
Spotlight speaker. Virtual Worlds Best Practices in Education (VWBPE)
Conference. Virtual
teaching tactics to help a divided world.
PDF
Slides.
YouTube
Video.
Van Hook, S.R. (2021, March 12). Webinar presenter. Transcultural
themes: Bridging cultures for helpers, healers, and teachers.
University of Amsterdam, Netherlands, VSPA Inclusivity Committee.
PDF Slides.
Van Hook, S.R. (2020, May 2). Virtual-world seminar presenter.
The world 20
years ahead with a 2020 vision.
The Science Circle.
PDF
Slides. YouTube
Video.
Van Hook, S.R. (2018, Spring). The future revisited: Can global
still save the world? Journal of Distance Learning
Administration, University of West Georgia.
Available
online.
Van Hook, S.R. (2017, April 29). Presenter. Building
classroom bridges across cultural gulfs. CATESOL
(California Teachers of English to Speakers
of Other Languages). Santa Barbara, CA. Slides.
Van Hook, S.R. (2017, March 25). Presenter. Best
writing tactics for low-watt brains. The
Science Circle: A global alliance of scientists,
educators and students. YouTube
recording. Slides.
Van Hook, S.R. (2015, March 20). Webinar presenter: Practical
strategies for facilitating interaction in the cross-cultural
classroom.
Innovative Educators.
Van Hook, S.R. (2014, April 11). Panel presenter. Virtual Worlds
Best Practices in Education.
VWBPE Conference.
Presenter transcript.
Van
Hook, S.R. (2012, June). Hopes and hazards of transculturalism.
Prospects. 42 (2), 121-136. Quarterly review of comparative
education by United Nations Educational, Scientific and
Cultural Organization (UNESCO) and International Bureau of
Education (IBE). Available online at
http://wwmr.us/support/transculturalism.pdf
Van
Hook, S.R. (2011, April). Modes and models for transcending
cultural differences in international classrooms.
Journal of Research in International Education.
Van Hook,
S.R. (2010). Transcultural themes and images applied in
international classrooms.
How To Teach.
Video lecture available online at
http://howtoteach.us/vanhook5.htm
Van Hook, S.R. (2010).
The ABCs of marketing: Your keycard to the gate of marketing
success. How-To Marketing.
Available online at:
http://howtomarketing.us/vanhook1.htm
Van Hook, S.R. (2009).
Best business writing tools. Video lecture available online
at
http://wwmr.us/support/bizcom/bizcom.html
Van Hook, S.R.
(2003). Principles of international organizational and
social systems. Walden University. Available online at
http://wwmr.us/VanHookKAM3.pdf
Van Hook, S.R.
(2003). Sociocultural development vis-a-vis
global
management.
Walden University. Available online at
http://wwmr.us/VanHookKAM2.pdf
Van Hook, S.R.
(2002). Cultural influences in socioeconomic
development. Walden University. Available online at
http://wwmr.us/VanHookKAM1.pdf
Van Hook, S.R.
(2000). Cross-cultural variances in team
effectiveness. Jones International University.
Available
online at http://wwmr.us/teams.htm
Van Hook, S.R.
(1999). Trans-ideological management issues in
post-Soviet states. Jones International
University. Available
online at http://wwmr.us/Mindsets.pdf
|